The Football Media Association (FMA) is a professional association for women and men working with print, broadcast, online or digital media related to Australian football. It was established in 2008.

The objectives of the FMA are to:

• build and maintain the independence, credibility and reputation of football media
• obtain the highest possible standards of facilities
• maintain a friendly liaison with international football media, football associations, leagues and clubs, as well as FIFA
• welcome international football media carrying out their duties in Australia
• be a medium for all grievances, and
• promote networking and professional development opportunities.