FMA Vice-President, Michael Lynch of The Age, presents Simon Chiarelli, Media Manager of Melbourne Heart with the FMA A-League Club of the Year award, April 2012
2011-12 : Melbourne Heart 26 April 2012
Media Manager: Simon Chiarelli
Melbourne Heart Football Club has been announced as the winners of the inaugural Club of the Year award from the Football Media Association (FMA).
“The football media’s ability to do our job is greatly assisted by a professional relationship with the clubs, FFA and others involved in football,” said FMA President Ray Gatt from The Australian.
“In the spirit of the ‘we are football’ campaign launched by FFA for the season just completed, we thought it was timely to pay recognition to the responsiveness of clubs to media and the relationship they build with us.”
A-League clubs were assessed by FMA members on the basis of five criteria:
having a welcoming environment for media representatives
responding efficiently and effectively to media requests
providing accurate and timely information
interacting effectively through traditional, digital and social media, and
valuing a professional relationship between club and media in advancing the competition and football.
“Media relations is a key ingredient of the overall engagement with the community, as well as corporate and other partners,” Gatt said.
“We are impressed by Melbourne Heart’s demonstrated willingness to be cooperative and go the extra mile, even when it may be a news issue not to their liking.
“It is the basis of a good and respectful relationship and we congratulate all at Melbourne Heart – from Scott Munn to John van’t Schip, the players and Simon Chiarelli for their efforts. It says much about the club's culture."
Melbourne Heart received votes from all around Australia. Central Coast Mariners and Brisbane Roar completed the top 3 in the voting.
“The reason for this award is to encourage all A-League clubs to continually improve and upgrade their media output and performance, just as clubs aspire to do on the park,” Gatt said.
The A-League Club of the Year award was presented to Melbourne Heart by the Vice-President of FMA, Michael Lynch of The Age, in Melbourne on 26 April.