This award was given for the first time in 2012.

The purpose of the award is to recognise a club's relationship with, and responsiveness to, the football media.

The award is made to the club which FMA members believe:

• has a welcoming environment for media representatives
• responds efficiently and effectively to media requests
• provides accurate and timely information
• is perceived to interact well in traditional, digital and social media, and
• values a professional relationship between club and media in advancing the competition and football.